Be the answer, not just a result.

Yes. AI engines favour clear, specific, well-structured information over size or ad spend. A small specialist business with a tightly defined offer often outperforms a national competitor who is vague about what they actually do. AIscoverable is built for small teams, not enterprise marketing departments.

The dashboard is deliberately plain-English and neurodivergent-friendly. We scan how ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews describe you, then give you a small set of simple weekly actions. No jargon, no dashboards full of graphs you have to decode.

Most owners spend around 20–30 minutes a week. You get a short prioritised list — usually two or three actions — rather than an endless backlog. If you would rather not do it yourself, our Fix & Optimise service does the work for you.

That's the point. You can start the trial for £1 for 7 days, then Starter is £19 inc VAT a month and Growth is £69 inc VAT a month. A one-off Visibility Snapshot is £79 +VAT and a full Audit is £325 +VAT if you want a deeper, human-reviewed look.

Both. The scanning and weekly actions are automated so they stay affordable, but there is a marketing team behind the work who check and review the recommendations on our audit and done-for-you services, so you get the human read as well as the data.

No. Local and service-area businesses often see the clearest benefit, because people increasingly ask AI tools for a recommendation rather than scrolling a results page. Being described accurately and consistently is what matters, not your size or reach.

More buyers are asking ChatGPT, Gemini, Perplexity and Google AI Overviews for recommendations instead of scrolling through search results. If your business isn't part of the answer, you're invisible at the exact moment someone's deciding who to buy from. Traditional SEO gets you found on a results page; AI visibility gets you recommended.

Yes, and it's often easier for smaller, specialist businesses than for big brands. AI engines favour clear, specific, well-structured information over size or ad spend. A local business with a tightly defined offer and honest, detailed content can outperform a national competitor who's vague about what they actually do.

It varies by engine and by how much needs fixing. Some improvements — structured data, clearer service pages — can influence results within days to a few weeks, since AI engines crawl and update more often than traditional search indexes. Bigger shifts, like building topical authority and earning citations, typically take a few months of consistent work.

No. AI visibility isn't a one-off fix, it's ongoing. Engines retrain, competitors catch up, and your own business changes. Businesses that stay visible are the ones that keep publishing fresh, accurate content and keep monitoring how they're being represented.

An audit — finding out whether AI engines currently know who you are, what you do, and whether they're describing you accurately, or at all. That's the starting point for everything else.

SEO optimises for search engine rankings. AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) optimise for being cited or recommended directly inside an AI-generated answer, rather than just linked to. The disciplines overlap, but AEO/GEO puts more weight on clarity, structured facts, and being genuinely quotable.

ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude and Copilot are the main ones worth tracking, since together they cover most AI-driven search behaviour.

They pull from a mix of your own website content, third-party mentions such as reviews, directories, press and forums, structured data, and general web authority. Unlike traditional SEO, backlinks matter less than being clearly and consistently described across multiple sources.

Not visually, but structurally. Clear headings, direct answers to likely questions, and clean HTML — no key information locked inside images or JavaScript-heavy elements — all make it easier for AI crawlers to extract and quote your content accurately.

Rarely. Most businesses need targeted changes — clearer service pages, FAQ content, structured data — rather than a rebuild.

By testing directly: asking the AI tools the questions your customers would ask, and checking whether your business appears, how it's described, and how that changes over time. This is different from checking Google rankings.

It could be a direct mention and recommendation, a citation with a link, or simply an accurate description of your business when someone asks a related question. Not every appearance includes a clickable link, which is one of the biggest mindset shifts from traditional SEO.

No, it sits alongside them. Good SEO fundamentals still feed AI visibility, and paid ads still drive direct traffic. Think of AI visibility as a new channel, not a replacement.

You can do basic manual checks by asking the engines yourself, but manual testing doesn't scale well and results vary by session. A monitoring tool that queries multiple engines with a consistent set of prompts gives a much clearer, repeatable picture.

Yes — outdated information, a competitor with a similar name, or missing content can lead to inaccurate or missing answers. Part of AI visibility work is spotting and correcting this.

The main risk is that AI engines fill the gap with whatever information they can find, which may be outdated, incomplete, or a competitor's version of your story.

AI-assisted search is growing quickly and changing consumer behaviour, particularly for research-heavy purchases. Whether or not the specific tools change, the underlying shift — people asking AI instead of typing keywords — looks set to stay.

AI engines can surface it, the same way a human researching you would. The fix isn't to hide it but to make sure it's outweighed by clear, current, accurate information elsewhere.