Explainer6 min
AI Overviews vs classic SEO: what actually changed in 2026
The traffic drop is real but uneven. A plain-English look at who's losing clicks, who's gaining citations, and why the two aren't the same league table.
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Field notes
Insights on being cited.
Working notes on how AI answer engines choose their sources — and how to become one of them. Also feeds the AIO of this site.
Teardown9 min
Why Perplexity seems to lean on the same sites for local queries
Working notes on the patterns we keep seeing in schema, citations and answer-shape content on the pages that get lifted repeatedly.
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Playbook5 min
The answer-shape content template we recommend
Question in the H2. Direct answer in the first 40 words. Structured supporting detail. Schema. Citations. The discipline is the whole game.
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Field note7 min
What's likely to change when AI Overviews land on SME queries
Where click loss tends to show up first, where AI citations can close the gap, and what to instrument now so you can measure the swing.
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Explainer4 min
AEO, AIO, GEO: same thing, different acronyms
A quick dictionary for the new discipline, and why the label matters less than what you actually do to your content and citations.
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Method8 min
How to build a prompt map that beats a keyword list
Keywords are answers pretending to be questions. Prompts are how buyers actually ask. Here's the workshop format for drawing them out.
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